Graphics
McDonald's Graphics
Inspiring exceptional quality customer service
McDonald’s was in need of motivational graphics to be used on swag for employees to heighten the experience of customers.
- Concept Sketches
- Vector Illustration
- Typography
- Layout
Share the vision
Encourage McDonald’s employees to bring customers a heightened experience through graphics inspired by the theme “the best yet.”
A lighthearted spin on cultural icons
The resulting graphics were simple, bold, and playful to communicate the ideals and spirit of McDonald’s. Three different conceptual directions were created to motivate employees to commit to the yearly campaign.
Design System
Sketches
Through exploring McDonald’s graphics, I decided to highlight their individuality, timelessness, and accolades through the most iconic items on their menu—burgers and fries.
Final Designs
“The best yet” calls for a history of excellence.
This graphic welcomes customers and employees to a lighthearted experience while solidifying McDonald's quality by putting a playful spin on
a metal.
Retro-iconography is at the forefront of this graphic as it incorporates Viktor Script—inspired by old, handprinted store-signs—with the modern look of Speedee Condensed. The use of typography visually reflects on the past while appealing to today’s audiences through a familiar and bold design.
Innovative and adaptable approaches to food and food-service—along with its celebrated past—allow McDonald's to make their mark and stand-out from the crowd. This is shown through their iconic fries breaking uniformity to signify excellence.